{"id":19172,"date":"2021-10-12T15:51:09","date_gmt":"2021-10-12T12:51:09","guid":{"rendered":"https:\/\/www.nai-nai.com\/the-meaning-behind-nai-nai\/"},"modified":"2025-06-05T14:51:25","modified_gmt":"2025-06-05T11:51:25","slug":"the-meaning-behind-nai-nai","status":"publish","type":"page","link":"https:\/\/www.nai-nai.com\/en\/the-meaning-behind-nai-nai\/","title":{"rendered":"The Meaning Behind Nai-Nai"},"content":{"rendered":"\t\t
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My brand was born from a belief that true value lies in dignity and a sense of self-worth. I want every athlete to feel confident and graceful \u2014 for her appearance to reflect her inner strength, and for her internal power to be highlighted by elegant design. <\/p>

In my life, this feeling always had one simple expression. When I was a child, my grandmother would gently place her hand under my chin and say, \u201cKeep your chin up.\u201d
It meant far more than good posture. It was a gesture of love and strength. It meant: remember who you are. Remember what you\u2019re worth. And move forward \u2014 beautifully and with dignity, even when it\u2019s hard. <\/p>

My grandmother passed this gesture to me. I passed it to my daughter. And now I pass it to you \u2014 along with a sense of power, dignity, and elegance that can be embodied through clothing. <\/p>

To keep your chin up means to live with respect \u2014 for yourself, your body, and your life.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Aesthetic Leadership<\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Every athlete deserves to feel they bring beauty into the world \u2014 both in training and on stage.<\/strong>
To be proud of their body \u2014 its grace, form, strength, and capability.
To feel like a winner, regardless of results.
To have the right to applause, the attention of the room, and a sense of inner greatness. Athletes bring beauty to the world \u2014 and we add elegance to their wardrobe.<\/strong><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Aesthetic Leadership<\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Every athlete deserves to feel they bring beauty into the world \u2014 both in training and on stage.<\/strong>
To be proud of their body \u2014 its grace, form, strength, and capability.
To feel like a winner, regardless of results.
To have the right to applause, the attention of the room, and a sense of inner greatness. Athletes bring beauty to the world \u2014 and we add elegance to their wardrobe.<\/strong><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Empathetic Leadership<\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The world needs support today.<\/strong> We believe in leadership expressed through care, empathy, and the ability to be a pillar of strength during times of growth. It\u2019s about loving people and being attentive to their needs.
We put this philosophy into everything we do:
\u2013 in our products, where we choose soft, comfortable materials and designs that meet athletes\u2019 deepest needs
\u2013 in our anti-abuse in sport program, which is an integral part of our culture
\u2013 in our communication, where every team member, client, and partner has the right to be heard and supported
\u2013 and in our environmental responsibility \u2014 to people, nature, society, and future generations <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Product Leadership<\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We take bold steps to create what doesn\u2019t yet exist.<\/strong> The courage to choose premium eco-friendly materials, develop original designs, and craft expressive accessories. The courage to discover new ways to bring elegance into sport \u2014 and bring sport into the world. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Product Leadership<\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We take bold steps to create what doesn\u2019t yet exist.<\/strong> The courage to choose premium eco-friendly materials, develop original designs, and craft expressive accessories. The courage to discover new ways to bring elegance into sport \u2014 and bring sport into the world. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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My brand was born from a belief that true value lies in dignity and a sense of self-worth. I want<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-19172","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nai-nai.com\/en\/wp-json\/wp\/v2\/pages\/19172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nai-nai.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.nai-nai.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.nai-nai.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nai-nai.com\/en\/wp-json\/wp\/v2\/comments?post=19172"}],"version-history":[{"count":0,"href":"https:\/\/www.nai-nai.com\/en\/wp-json\/wp\/v2\/pages\/19172\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.nai-nai.com\/en\/wp-json\/wp\/v2\/media?parent=19172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}